How can I get more information...
Questions about performances, ticketing and cancellations are welcomed by our Box Office, at 414-291-5700 ext. 224.
...About where to park?
The Marcus Center Parking Structure is located on the NE corner of Water and State Streets. Enter on State Street. This parking facility is directly connected to the Marcus Center for the Performing Arts through an enclosed walkway.
1000 North Water Street Parking is located between Water, State, Highland and Market Streets. Enter on Market Street between Highland and State Streets.
Click here for additional parking information and driving directions.
...About area attractions and dining?
All subscribers receive a Diva Discount card, which gives them discounts on goods and services to various local businesses. We encourage all our patrons to support our Diva Discount sponsors:
- The Knickerbocker Hotel, 1028 East Juneau Avenue
- Broadway Paper Company, 191 N. Broadway Avenue
- The Capital Grille, 210 W. Wisconsin Avenue
- Palms Bistro and Bar, 221 North Broadway Avenue
- Karl Ratzsch's Restaurant, 320 East Mason Street
- John Hawk's Pub, 100 East Wisconsin Avenue
- East Side Framing Gallery, 2021 E. Ivanhoe Place
In addition, subscribers enjoy discounts to performances by the following Milwaukee Arts Groups through their Diva Discount benefits:
....About upcoming productions, special ticket offers, opera news and events?
Be sure to sign up here to receive our email alerts regarding ticket offers, upcoming performances and opera news and events.
I want to bring a group to the opera - can we receive ticket discounts?
Yes! We are pleased to offer Florentine Opera patrons special group rates for parties of 10 or more:
- Groups of 10-24 receive a 10% discount
- Groups of 25-49 receive a 15% discount
- Groups of 50 or more receive a 20% discount
For more information or to make reservations contact the Florentine Opera Box Office, at (414) 291-5700 ext. 224.
How can full-time students and teachers enjoy the opera?
Full-time students with a valid student ID can take advantage of Florentine Student Rush tickets: $15.00 for any available seat in the house (excluding Box). Student Rush seats are only available one hour before the performance and only at the Marcus Center Box Office. Seating is based on availability. Educators may purchase tickets anytime at a 15% discount.
Do you offer student or senior discounts?
Yes, the Florentine Opera also offers a 15% off discount to seniors, as well as 15% off orders placed by students anytime. Students and seniors may call (414) 291-5700 ext. 224 anytime to receive 15% off their ticket order. (Available by phone only).
What if I arrive late?
FLORENTINE OPERA LATE SEATING POLICY: To ensure the enjoyment of our patrons who arrive on time and in deference to the artist, guests arriving late will not be seated until there is a suitable pause in the performance. Please be advised that guests arriving after the performance has begun may miss substantial portions of the performance-in some cases, this can be as much as the first act. Guests arriving late may watch the performance on the lobby monitors in the Magin Lounge at the Marcus Center for the Performing Arts. If you must leave the hall during the performance, please do so quietly. Re-entry while the opera is in progress is at the discretion of the House Manager.
What should I wear to the opera?
As a general guideline, many people wear business-casual attire. However, there is no dress code, and when you attend the opera, you'll see people wearing everything from diamonds to blue jeans-sometimes both at once! Wear whatever makes you the most comfortable - we can't wait to see you there!
Do I need to be an opera expert to enjoy the performance?
Whether it is your first trip to the opera or you are an experienced opera-goer, one of the wonderful things about this unique art form is that it can be enjoyed by everyone differently. English translations are projected above the stage at every performance.
If you do prefer to spend time learning more about one of our upcoming performances, there are several ways you can do some fun research that will enhance your experience:
- Attend one of our Opera Insights, held throughout the Metro Milwaukee area. Check the events page several weeks before each mainstage performance for current Opera Insight offerings. Corliss Phillabaum (Professor Emeritus of Theater at UW-Milwaukee's Peck School of the Arts) keeps Florentine audiences returning time and time again for his entertaining and interesting perspectives on each opera we present.
- Attend a pre-performance presentation, Talk Opera, by Corliss Phillabuam, presented one hour before curtain prior to each opera. Talk Opera lectures are free with each ticket purchase and are held at the same venue in which the opera is presented.
- The program notes in your program book will provide you with a wealth of information, such as the opera synopsis, singer biographies, background on the composer and other little-known tidbits.
- Visit your local library to check out a recording of the opera before you attend. While you're there, you can also be sure to gather information on the opera and the composer. You may also want to check out a reference book about opera in general-we recommend Opera for Dummies (David Pogue and Scott Speck, For Dummies Publications, 1997) for its hilarious, in-depth and well-written introduction to the art form.
What if I don't understand the language the opera is written in?
While we choose to perform most of our operas in their original language, each Florentine Opera performance is accompanied by English translations projected above the stage. You don't need to be fluent in French, German, or Italian - just passion, emotion, humor and drama.
Can I bring my children to the opera?
Introducing children to the opera will lay a foundation of creativity and art appreciation that will serve them for their entire lives. Generally, we recommend that children be of a mature age, as some operas can last 2 to 3 hours or longer. Some operas may be more appropriate for children then others. Please call our Box Office for specific information at 414-291-5700 ext. 224.
The Florentine Opera also has a variety of Opera In The Schools programs and educational offerings that take place throughout our community. These programs are designed specifically with young audiences in mind, and are the perfect way to start exposing children to what may become a life-long interest. To learn more about our opera education offerings, read more on our website, or contact Elizabeth Gardner, Director of Education and Outreach, at 414-291-5700 ext. 214
How do I buy a gift certificate?
Gift certificates are available in any denomination, and opera tickets are wonderful gifts for friends, family, neighbors and colleagues! Call our Box Office at 414-291-5700 ext. 224 to learn more.
What if I have special needs?
The Florentine Opera is committed to meeting your special needs and to making sure that you are comfortable when you attend our performances:
- At the Marcus Center for the Performing Arts: Wheelchair seating is available in the main orchestra section and upper loge sections of Uihlein Hall of the Marcus Center for the Performing Arts. If you have other special needs (visual, hearing, mobility), please inform the Marcus Center Box Office at (414) 273-7206 when you purchase your tickets. For personal assistance at the performance, contact the Marcus Center House Manager at (414) 273-7121. An enhanced Personal Audio System is available for all Florentine Opera Company performances at Uihlein Hall. An Infra-Red Audio Enhancement System using a cordless headset, is designed to assist those who have hearing impairments. To take advantage of this free system, contact the Marcus Center House Manager just prior to the performance. House Management is located on the main floor of the Marcus Center-adjacent to the box office in the north stairwell area. If you need more information, please call (414) 273-7121.
- At the Pabst Theater: The Pabst Theater has a limited number of hearing assistance devices available for use during performances. Call the Pabst Theater box office at 414-286-3205 to reserve one. If you are using a wheelchair or are visually impaired, please inform the box office of your seating needs when you purchase your tickets. An elevator is available to reach the upper levels of the theater. To arrange for assistance upon your arrival to the theater, please contact the Pabst Theater House Management Office at 414-286-3891 at least several days prior to your performance date.
Can I exchange tickets for another performance?
Florentine Opera season subscribers enjoy generous exchange privileges. Subscribers may exchange tickets prior to single tickets going on sale to the general public during our priority exchange period. They may also exchange tickets to attend any different night of the same performance. Tickets may be exchanged in person at the Marcus Center Box Office or by mail through the Florentine Opera Company's Box Office. Exchanges must be made no later than 24 hours prior to the performance.
Please note that tickets for operas that have already occurred cannot be accepted for exchange, or donated back for a tax credit.
Are there any other venue policies I should be aware of?
Use of cameras or recording devices is strictly prohibited during the opera and inside the theater. Smoking, drinking (other than bottled water), and eating are also not permitted. We also remind you to turn off cell phones, beepers and alarm watches, which can disturb the performers and your fellow audience members.
What if I can't make it to the opera at the last minute?
If you can't attend at the last minute, consider donating your tickets back to the Florentine Opera for resale, while you enjoy a tax-deduction for your generosity. Call the Florentine Opera Box Office at 414-291-5700 ext. 224 up to 24 hours before your scheduled performance, and we will mail you a receipt acknowledging your tax-deductible donation. Keep in mind that tickets for operas that have already occurred cannot be accepted for exchange, or donated back for a tax credit.
Will I have to pay fees when I purchase my tickets?
The Marcus Center requires a nominal, per-ticket facility fee, which ensures the future maintenance and/or historic preservation of the performance venues.
What happens if there is inclement weather on the day of the opera?
The Florentine Opera Company does not cancel or reschedule performances, or provide refunds due to inclement weather. If you are traveling a longer distance and are worried about the weather, particularly during our winter performance, we encourage you to consider patronizing the hotels on our Diva Discount Card:
- County Clare Irish Inn & Pub (1234 N. Astor): Offering a special "night at the opera" packages.
- Knickerbocker Hotel (1028 E. Juneau Avenue): Offering Florentine Opera Subscribers a special rate of $79/night.
The InterContinental Hotel (directly across from the Marcus Center on Kilbourn Avenue) is also in the area.